Blog
What we have learned, written down plainly.
Practical articles on websites, marketing, lead generation and automation, written for business owners rather than for the trade. No statistics we cannot point at, and nothing that exists to sell you something at the end.
Latest articles
Each one answers a question we get asked often enough that it was worth writing down properly.
Where AI actually saves a small business time, and where it does not
The test is boring and it works: volume, repetition, and a clear right answer. Everything else is a demo.
Lead generationWhy your leads go cold between the click and the call
The lead you paid for usually dies in a gap nobody owns. Four places to check, in the order worth checking them.
WebsitesWhat a business website should cost, and what you are actually paying for
Why two quotes for the same website can differ by a factor of ten or more, and what is genuinely different inside them.
What we write about
Three subjects, because they are the three that decide whether the rest works.
Websites and what they cost
What you are paying for, how to read a quote, and when the honest answer is not to rebuild.
Getting and keeping leads
Where inquiries die between the ad and the conversation, and the order worth fixing them in.
AI and automation, without the pitch
Which jobs are genuinely worth automating, which are not, and the test that tells them apart.
Got a question we have not written about?
Ask it. If the answer is useful to more than one business, it tends to end up on this page.