Services / E-commerce

The storefront is the easy part. The system around it is where the money is.

Stores built on Shopify and WooCommerce, with the feeds, payments, marketing and post-purchase follow-up connected around them, so a sale is the start of something rather than the end.

Plan your storeSee what we build

Most stores lose money in the same four places.

The product page that does not answer the obvious question. The checkout that asks for too much. The cart that gets abandoned and never chased. And the customer who buys once and never hears from you again. None of them show up as a broken website. The store works fine. It just leaks.

We build the store and close those four gaps.

What we build

From the storefront itself to everything that has to happen around it.

Store development

New stores and rebuilds on Shopify or WooCommerce, with the product pages, collections and navigation built around how your customers actually shop rather than how the catalog is organized internally.

  • Shopify
  • WooCommerce
  • Redesigns
  • Migrations
  • Multi-currency
What this involves
  • Platform choice: Shopify or WooCommerce, decided on how you actually operate rather than on which we prefer to build
  • Structure: collections and navigation built around how customers shop, not how the catalog is organized internally
  • Phone first: most store traffic is on a phone, and most abandoned baskets are too
  • Migrations: moving a store without losing URLs, order history or the search rankings you already earned
  • Launch checks: payments, tax, shipping and order emails tested with real orders before anyone else sees them
  • Yours to run: documented, with your team able to add products and edit pages themselves

Products and catalog

Getting the catalog right: variants, options, stock, bundles and the product information that answers the question a customer would otherwise email you about.

  • Catalog setup
  • Variants and options
  • Bulk imports
  • Stock
  • Product content
What this involves
  • Catalog structure: categories, variants and options that match how you actually sell rather than how the spreadsheet is arranged
  • Bulk import: getting a large range in without anyone typing it twice
  • Product content: descriptions, photography guidance, and answering the question customers currently email you about
  • Stock: levels, low-stock behavior, and what the page does when something sells out
  • Bundles and pricing: multi-buys, tiers and sale handling set up so running a promotion is not a development job
  • On-site search: so a customer with a big range in front of them still finds the product they came for

Payments, shipping and accounts

The practical machinery. Payment methods your customers expect, shipping rules that reflect what you actually charge, and customer accounts that make reordering easy.

  • Payment setup
  • Shipping rules
  • Tax
  • Customer accounts
  • Order management
What this involves
  • Payment methods: the ones your customers expect to see, because an unfamiliar checkout loses orders
  • Shipping rules: zones, weights and rates that match what you actually charge, so nothing is a surprise at checkout
  • Tax: configured for where you sell, not where the theme assumed you were
  • Customer accounts: order history and reordering made easy, which is where repeat revenue comes from
  • Order management: statuses, notifications and returns handled without a person chasing each one
  • Checkout: removing the steps and fields that quietly cost you completed orders

Getting found

Shopping listings and catalog ads so your products show up where people search and where they scroll, with the tracking to tell you which ones earn their place.

  • Google Shopping
  • Product feeds
  • Instagram ads
  • Facebook ads
  • Store SEO
  • Analytics
What this involves
  • Product feeds: a clean, complete feed into Google Shopping, which is where most product searches now end up
  • Shopping campaigns: structured so you can tell which products earn their spend and which are carried by the rest
  • Store SEO: category and product pages built to be found, which most themes do not handle on their own
  • Instagram and Facebook ads: catalog ads through Meta that show the exact product someone already viewed, rather than the same generic ad to everyone
  • Analytics: Google Analytics set up for e-commerce, so revenue can be traced back to where it came from
  • Reporting: which products make money, not simply which ones sell

Turning visits into orders

The unglamorous work that moves the number: the checkout, the product page, the search on your own site, and the reasons people leave without buying.

  • Checkout
  • Product pages
  • On-site search
  • Reviews
  • Conversion optimization
What this involves
  • Product page: answering the question that would otherwise stop the sale, such as sizing, delivery, returns and suitability
  • Checkout: the single biggest place orders are lost, and usually the cheapest thing to improve
  • Reviews: collected at the right moment and shown where someone is deciding
  • Search and filtering: so a large range helps rather than hides the right product
  • Page speed: slow stores sell less, measurably, and the fix is rarely a redesign
  • Testing: changing one thing at a time and measuring it, rather than redesigning and hoping

After the order

Abandoned carts chased, orders confirmed properly, support answered without a person typing the same reply, and a reason to come back before they forget you.

  • Cart recovery
  • Order emails
  • AI support
  • Reorder prompts
  • Retention
What this involves
  • Order and shipping emails: the messages customers actually open, used properly instead of left as platform defaults
  • Cart recovery: the cheapest revenue most stores ignore entirely
  • Support: assistants that answer from your own policies on delivery and returns, handing over to a person when they should
  • Reorder prompts: timed to how long the product actually lasts
  • Retention: reasons to come back that do not train customers to wait for a discount
  • Reviews and referrals: asked for at the point someone is most likely to say yes

A sale is a stage, not the finish line.

The second order costs far less to win than the first. Most stores are built as if it does not exist.

1

They find you

Search, shopping listings, ads or social.

2

The product page

Answers the question that would otherwise stop them.

3

Checkout

Short, expected payment methods, honest shipping.

4

The order

Confirmed, fulfilled and visible to the customer.

5

After

Support, cart recovery, and a reason to come back.

If you already run on Shopify or WooCommerce, we work inside what you have. We do not move a working store onto a new platform without a reason you would repeat to someone else.

When we'll tell you not to.

Three things that save money more often than a redesign does.

Don't migrate platform

Moving a working store costs real money and risk. Unless the platform is the actual problem, the budget does more on the checkout and the follow-up.

Fix the product page first

A new theme rarely moves the number. Clearer photography, honest shipping information and answers to the obvious question usually do.

Chase the carts you already lose

Most stores have more revenue sitting in abandoned carts and lapsed customers than in the traffic they have not bought yet.

Stores and the advertising around them

Four of them, including a catalog of ten thousand wines and a buyer who orders on a purchase requisition.

Lawn and garden, United States · E-commerce and paid social

Selling a product people have to understand first

Organic REV

The flagship product is not a fertilizer, and says so. A product that has to be explained before it can be sold is a hard thing to put in a thirty-second ad.

Read the case study Wine and spirits, worldwide · E-commerce and paid social

Ten thousand wines, six languages, and rules that change at every border

Portugal Vineyards

An international buyer who does not know a single one of these producers, shopping a catalog of more than ten thousand products, and alcohol advertising that is governed differently in every market.

Read the case study Medical education supply, international · Paid social for e-commerce

Reaching an institutional buyer on a consumer platform

Pocket Nurse

The customer is a simulation lab manager working to a budget and a procurement process, and the channel was built for people buying things for themselves.

Read the case study Trading community · Workflow automation

Market analysis and alerts bot

The data this community relied on sat across several sources, and gathering it by hand took longer than the moment it described lasted.

Read the case study

All case studies

Questions we get asked

Short answers, and none of them a promise.

Should we build on Shopify or WooCommerce?

It depends on how the business actually operates rather than which platform is better in general. Shopify suits teams who want the platform handled for them; WooCommerce suits businesses already on WordPress or needing unusual flexibility. Aniverx builds on both and will say which fits.

Can you move our existing store to a new platform?

Yes, but Aniverx will often advise against it. Migrating a working store costs real money and carries risk to URLs, order history and existing search rankings. Unless the platform is the actual problem, the same budget usually does more on the checkout and the follow-up.

Do you set up Google Shopping?

Yes. That covers a clean, complete product feed, shopping campaigns structured so you can see which products earn their spend, and Google Analytics set up for e-commerce so revenue can be traced back to where it came from.

Can you reduce abandoned carts?

Cart recovery is usually the cheapest revenue a store is ignoring, and it is one of the first things Aniverx sets up. Alongside it, the checkout itself is examined, since that is the single biggest place orders are lost.

Do you handle the marketing as well as building the store?

Yes, and that is the reason the two are not sold separately. A store with no traffic and a campaign with nowhere good to land are the same problem seen from two sides.

The rest of the system

Website development

Business sites, landing pages, web apps.

Marketing

Search, paid growth, social and content.

AI & automation

Assistants, lead handling, workflows.

Starting prices for all of it are on the pricing page, and what goes into every proposal is on our commitment page.

Tell us where the store is leaking.

Or tell us you are starting from nothing. Either way, we'll work out what to build and what to connect around it.

Plan your store
hello@aniverx.com +92 310 4841746 Aniverx LLC, Connecticut, USA

Case study / Lawn and garden, United States

Selling a product people have to understand first

Aniverx
IndustryLawn and garden, United States
ServiceE-commerce and paid social
ClientOrganic REV

Project overview

An organic soil and plant health brand selling to home gardeners and to professionals such as landscapers, organic farms and golf courses, all from one store. The products work as a system across a growing season, which is a harder sale than a single bottle, and the advertising had to account for that.

The problem they came with

  • The product needs explainingIt is a biological soil stimulant, not a fertilizer. Someone who thinks they are buying plant food will be disappointed, and someone who does not understand the difference will not buy at all.
  • Two buyers, one storeA home gardener with a lawn and a golf course grounds team want the same product for different reasons, at wildly different quantities, and respond to completely different advertising.
  • A first purchase that is too big an askAsking a stranger to spend properly on something they have never used, and whose effect takes a season to show, is a lot to expect from one ad.

What we built

  • The store teaches before it sellsHow-to guides, a free course and real customer reviews sit on the path to the order, so the product is understood by the time the basket matters.
  • A small sample as the offerThe advertising sells a five-dollar trial rather than the full product. It is a decision somebody can make immediately, and it starts a relationship the brand can build on.
  • Bundles that match how it is usedThe products are used together across a season, so they are sold that way, which also carries an order over the free-shipping threshold instead of stopping short of it.

The results

  • The advertising asks for a five-dollar decision instead of a full-price one from a stranger.
  • Someone arriving from an ad reads what the product actually is before being asked to buy it.
  • Bundles turn a single-bottle order into the system the product is designed to be used as.
  • Spend is judged on orders rather than on clicks and reach.

In short

A product that needs explaining does not need a cleverer ad. It needs an ad that asks for something small, and a store that does the explaining when they arrive.

aniverx.com

Case study / Wine and spirits, worldwide

Ten thousand wines, six languages, and rules that change at every border

Aniverx
IndustryWine and spirits, worldwide
ServiceE-commerce and paid social
ClientPortugal Vineyards

Project overview

An online store for Portuguese wines, spirits and gourmet goods, selling internationally from Porto. The catalog runs past ten thousand products, most of them from producers an overseas buyer has never heard of, and alcohol is one of the most tightly governed categories there is to advertise.

The problem they came with

  • The buyer cannot recognize a single namePortuguese producers are not familiar outside Portugal. Without something to judge by, a buyer faced with ten thousand bottles does not choose carefully. They leave.
  • Alcohol advertising is governed by territoryAge restrictions, permitted claims and whether the category can be advertised at all vary country by country. Running one campaign everywhere is how an account gets shut down.
  • Price and language decide the sale quietlyA buyer who has to convert the currency in their head, or read about wine in a second language, abandons the basket without ever saying why.

What we built

  • Let the critics do the recommendingScores, medals and awards are surfaced on the products and made browsable, so a buyer with no knowledge of the producer still has a way to choose.
  • The store meets the buyer where they areSix languages and more than a dozen currencies, so the price someone sees is the price they understand without arithmetic.
  • Campaigns scoped per marketAdvertising is run inside each territory's alcohol rules and age requirements rather than as one global campaign that breaks in half of them.

The results

  • A buyer who knows no Portuguese producers can still narrow ten thousand wines down to a shortlist.
  • Prices are shown in the buyer's own currency, in their own language, before they reach the basket.
  • Advertising runs within each market's alcohol rules rather than risking the account on one global campaign.
  • The catalog itself does the merchandising, so the ads can show wines a visitor has already shown interest in.

In short

In a catalog this size, the work is not persuasion. It is giving a stranger a way to choose, and keeping the advertising legal in every country it runs in.

aniverx.com

Case study / Medical education supply, international

Reaching an institutional buyer on a consumer platform

Aniverx
IndustryMedical education supply, international
ServicePaid social for e-commerce
ClientPocket Nurse

Project overview

A supplier of medical education and healthcare simulation equipment, including simulated medications, manikins, diagnostics and lab furniture, sold to nursing and allied health programs. The international storefront serves buyers outside the US, and the advertising had to work for a buyer who does not behave anything like a retail customer.

The problem they came with

  • An institutional buyer, not a shopperA lab manager does not add a manikin to a basket on impulse. There is a budget cycle, a procurement process and usually somebody else who signs.
  • A professional audience on a consumer channelThe platform is built around personal interests. Finding people who run a healthcare simulation program takes a different approach from finding people who like a product.
  • Medical creative draws scrutinyAnything that looks like a medical claim or a clinical image gets reviewed closely, and a rejected account is a stopped campaign, not a slow one.

What we built

  • Written for the person who runs the labThe advertising speaks to educators and program leads in their own terms rather than talking to a general audience about medical products.
  • Pointed at the right storefrontTraffic lands on the international store, with the right currency and ordering routes, rather than on a US page that cannot serve them.
  • Judged on the inquiry, not the checkoutA catalog request or a quote is the step that matters for this buyer, so that is what the spend is measured against.
  • Creative built to pass reviewClaims and imagery are kept inside what the platform permits, so campaigns keep running instead of being pulled mid-flight.

The results

  • Spend is measured against the step this buyer actually takes: a quote or a catalog request.
  • International visitors land on the storefront that can serve them, in a currency they can order in.
  • The advertising speaks to the person who specifies the equipment rather than to a general audience.
  • Campaigns stay live, because the creative is built for a platform that reviews this category closely.

In short

The channel was not designed for this buyer. Making it work meant changing what counts as a conversion, not shouting louder at the wrong people.

aniverx.com

Case study / Trading community

Market analysis and alerts bot

Aniverx
IndustryTrading community
ServiceWorkflow automation
Client

Project overview

A trading community's analysis depended on pulling together several sources by hand, which took long enough that the opportunity had usually passed. Aniverx automated the gathering and the delivery, while the thinking stayed with the client.

The problem they came with

  • Data spread across sourcesNothing useful could be said until several sources had been checked and lined up against each other.
  • Manual gathering is too slowBy the time one person had collected and compared everything, the window the analysis described had often closed.
  • Delivery mattered as much as analysisFinished analysis is worth nothing if it does not reach the community in the place they are actually watching.

What we built

  • It gathers everything in one passAll the sources are pulled together in a single run instead of being checked one at a time.
  • It applies the client's own rulesTheir logic is implemented exactly and applied identically on every run. The rules are theirs; only the execution is automatic.
  • It posts where the community isThe result goes straight into the channel they already read, with no copy-and-paste step in between.

The results

  • The analysis reaches the community while it is still relevant.
  • The same rules are applied to every single run, rather than as time allows.
  • It arrives in the place the community was already watching, without anyone forwarding it.
  • The client's analysts stopped spending their mornings gathering data instead of reading it.

In short

Aniverx built the gathering and the delivery. The analysis itself stays the client's own. The system runs their thinking, consistently and on time.

aniverx.com