Privacy policy

Who we are

This website is operated by Aniverx LLC, a company registered in the State of Connecticut, United States. Where this policy says we or us, it means Aniverx LLC.

You can reach us about anything on this page at hello@aniverx.com.

What we collect

When you contact us

If you send an inquiry through the form on this site, we collect what you type into it:

• Your name and email address
• What you are trying to achieve, in your own words
• Optionally your company, website, the kind of help you are after, and your timeline
• Whether you ticked the box allowing us to follow up by email, SMS or WhatsApp

Automatically

If you accept cookies, we also collect ordinary technical information about your visit: which pages you looked at, roughly where in the world you are, which browser and device you used, and how you arrived at the site.

Nothing in this second group is collected until you accept. If you decline, or ignore the banner, no analytics or advertising cookies are set.

Why we use it

• To reply to your inquiry. This is the main reason we hold anything at all.
• To follow up by email, SMS or WhatsApp, but only if you ticked the consent box.
• To understand how the site is used, so we can improve it.
• To measure our advertising, so we know which campaigns are worth running.
• To keep records of work we have done, where a client relationship follows.

Our legal basis

For visitors in the UK, EU and other regions with similar law, we rely on:

• Consent for analytics and advertising cookies, and for marketing follow-up by SMS or WhatsApp. You can withdraw it at any time.
• Legitimate interests for replying to an inquiry you sent us, and for keeping the site secure.
• Contract where we are delivering work you have engaged us for.
• Legal obligation where we have to keep records.

Analytics and advertising

Where you have accepted, we use Google Analytics to understand how the site is used, and the Meta Pixel to measure advertising. These set cookies in your browser and share information with those providers, who act as independent controllers of the data they receive.

We have IP anonymization turned on in Google Analytics. Neither tool is loaded at all unless you accept.

Our cookie policy lists exactly what is set and how to change your choice.

Who we share it with

We do not sell your information. We share it only with:

• The service providers who host this site, deliver our email, and store our records, acting on our instructions
• Google and Meta, for the analytics and advertising described above, and only if you accepted
• Our professional advisers where we need advice
• Anyone we are legally required to share it with

Where it goes

We are based in the United States and our providers may process information in the United States and elsewhere. Where information moves out of the UK or EEA, we rely on the safeguards offered by those providers, including standard contractual clauses where they apply.

How long we keep it

• Inquiries that do not become work: up to two years, then deleted.
• Client records: up to seven years after the relationship ends, for tax and legal reasons.
• Analytics data: up to fourteen months.
• Your cookie choice: stored in your own browser until you clear it or change it.

Your rights

Depending on where you live, you can ask us to:

• Tell you what we hold about you, and give you a copy
• Correct anything that is wrong
• Delete what we hold, where we have no reason to keep it
• Stop or limit how we use it
• Send it to you or another provider in a portable format
• Stop marketing to you, which you can also do by replying stop to any message

Email hello@aniverx.com and we will deal with it. If you are in the UK or EU and are not satisfied with how we handled it, you can complain to your national data protection authority.

Keeping it safe

We use encrypted connections, limit who on our team can see inquiry data, and review access periodically. No system is perfectly secure, and we do not claim otherwise, but we will tell you promptly if something happens that affects you.

Children

This site is for businesses. It is not directed at children and we do not knowingly collect information from anyone under 18. If you believe we have, email us and we will delete it.

Changes

If we change this policy we will update the date at the top of the page. Significant changes will be made obvious on the site rather than buried here.