Work / Trades, Seattle area
Winning a trade job before the estimator arrives
A family-owned painting contractor working across the Seattle Eastside and the wider county. Inquiries come from local search, and the decision is made on trust long before anyone talks about price.
At a glance
The problem they came with.
What was actually going wrong, before anything was built.
The real objections are never about paint
How many people will be in my house, how long will it take, what happens to my furniture, are you insured, what if it goes wrong. A site that lists services and asks for a phone number answers none of them.
Local search is the whole funnel
People search for a painter in their own town. Being a regional company is no help if the page does not speak about the specific place somebody is typing.
Proof that had to be seen, not claimed
Painting is judged by eye. Any amount of writing about quality is worth less than one before-and-after photograph of a room like theirs.
What we built.
Described by what it does for the business. How it is put together is a conversation we are happy to have, but it is not what this page is for.
The objections answered in the open
Crew size, timelines, furniture protection, warranty terms and licensing are written on the site, not held back for the estimator to handle.
Built for the towns, not the region
Each service is covered for the places the company actually works, so a search in one of those towns finds a page about that town rather than a county-wide page.
Before and after, by job type
Interior, exterior and cabinet work each have their own visible evidence, so a visitor sees the kind of job they are about to ask for.
The results
What is different about the way this business runs now.
- The questions that used to take the first ten minutes of an estimate are answered before the visit.
- Quote requests arrive saying which job it is, so the estimate can be prepared rather than discovered.
- The company is findable in the individual towns it serves, not only as a regional name.
- A homeowner can see work of their own job type before they decide to make contact.
The site does the reassuring, so the estimator arrives at a conversation about the work rather than a conversation about whether to trust the company.
Other work like this
Is something in your business working like this?
Describe what is taking the time, and we will tell you whether it is worth automating, including when the answer is no.