Work / Data and AI consulting, United States
A consulting site built to carry a service tree that keeps growing
A US consultancy helping organizations modernize their data platforms and adopt AI. The buyer is a CFO, an FP&A director or a BI lead doing research over weeks, not a visitor making a quick decision, so the site had to be a reference rather than a brochure.
At a glance
The problem they came with.
What was actually going wrong, before anything was built.
A service list too wide for one page
Strategy, architecture, implementation, managed services, training, accelerators and migrations, each with their own buyer and their own vocabulary. Flattening that into one services page would have made every one of them invisible.
The buyer arrives mid-research
Somebody comparing platforms or planning a migration is not looking for a sales pitch. They are looking for an answer, and they will trust the company that gave it to them.
Proof scattered away from the pitch
Case studies, partner status and client results existed, but they were not sitting next to the services they proved, which is where they actually do their work.
What we built.
Described by what it does for the business. How it is put together is a conversation we are happy to have, but it is not what this page is for.
A page for every real search
Each service, each program and each platform migration gets its own page, so somebody searching for their exact situation lands on a page about it rather than on a general one.
Proof placed next to the pitch
Case studies, partner recognition and client outcomes sit with the service they belong to instead of in a separate section nobody visits.
One way in, on every page
Wherever a visitor lands, the next step is the same short conversation request. No maze, no alternative routes competing with each other.
The results
What is different about the way this business runs now.
- Every service has a page that can be found on its own terms, rather than a line on a list.
- Somebody researching a specific migration lands on a page about that migration.
- The evidence sits beside the service it supports, where a buyer is already deciding.
- New services and accelerators can be added to the structure without rebuilding it.
The site was built as a reference for people doing their homework, because that is what this buyer is actually doing when they arrive.
Other work like this
Is something in your business working like this?
Describe what is taking the time, and we will tell you whether it is worth automating, including when the answer is no.