Work / Retail and pricing
Competitor price and market tracking
A retailer was making pricing decisions without current information, because collecting it by hand across dozens of competitors is the first task to be dropped in a busy week. Aniverx built a pipeline that does the collecting before the team arrives.
At a glance
The problem they came with.
What was actually going wrong, before anything was built.
Decisions made on memory
The market moved daily and the information the team had did not. Pricing was being set from impression rather than evidence.
Manual checking does not survive a busy week
Gathering prices across dozens of sources by hand is the first thing to go when something urgent lands, and it went often.
Data in no usable shape
What did get collected arrived differently from every source, so comparing it meant more manual work before anybody could decide anything.
What we built.
Described by what it does for the business. How it is put together is a conversation we are happy to have, but it is not what this page is for.
Collection runs before the day starts
Prices are gathered early each morning, without anybody having to remember to start it.
Everything is made comparable
Each source is normalized into one consistent format, so like is compared with like instead of being reconciled by hand.
It lands where the team already looks
The output appears in the dashboard the team opens anyway, and the history is kept rather than overwritten.
The results
What is different about the way this business runs now.
- The team starts each day with the previous day's competitor prices already collected and comparable.
- Pricing is decided against current evidence instead of last month's impression.
- Nobody spends their morning collecting prices and reformatting spreadsheets.
- Price movement can be looked at over time, because the history is kept rather than replaced each day.
The legwork became automatic. The decision stayed where it belongs, with the people who understand the business.
Other work like this
Is something in your business working like this?
Describe what is taking the time, and we will tell you whether it is worth automating, including when the answer is no.