Work / Legal, Maryland
A signed-off design, built so the firm can grow it themselves
A personal injury and criminal defense firm serving Maryland, Virginia and Washington DC. The design was finished and approved before the build began, and the real requirement was everything that happens after launch: new practice areas, new towns, new articles, all without a developer.
At a glance
The problem they came with.
What was actually going wrong, before anything was built.
The design was already signed off
An approved design is a promise. Building something that is nearly it is how a client ends up disappointed by a site that is technically finished.
The page count only grows
Practice areas multiplied by locations is not a fixed number. Hand-building each page would have meant the firm paying a developer every time it wanted to be found somewhere new.
One action, from any page
A visitor arriving on a page about one accident type, in one town, at eleven at night, needs the same single obvious next step as everybody else.
What we built.
Described by what it does for the business. How it is put together is a conversation we are happy to have, but it is not what this page is for.
Built to the design, not near it
The approved design was built faithfully, so what was signed off is what went live.
Templates rather than pages
Practice areas, locations and articles run on templates. The firm fills in the content and the page comes out consistent with the rest of the site.
The free case review, everywhere
Every page ends in the same action, so no visitor has to go looking for how to start.
The results
What is different about the way this business runs now.
- The site that went live is the design that was approved.
- The firm adds practice areas, locations and articles itself, without a developer and without the layout drifting.
- Every new page is consistent with the ones already there, however many get added.
- Any page a visitor lands on offers the same single next step.
The build was the easy half. What was really delivered is a site the firm can keep growing for years without coming back for permission.
Other work like this
Is something in your business working like this?
Describe what is taking the time, and we will tell you whether it is worth automating, including when the answer is no.