Work / Salon and spa, Georgia
Two locations, one brand, and work that has to be seen
A salon and spa with two locations in the same part of Georgia, offering hair, color, extensions, skin treatments and massage. The work sells itself when people can see it, so the site and the advertising were both built around showing it.
At a glance
The problem they came with.
What was actually going wrong, before anything was built.
The work is the proof
Nobody books a colorist on a description. They book on seeing hair that looks like what they want, done by this salon.
Two locations close together
Two branches in neighboring towns can easily spend the same budget bidding for the same person, and send them to the wrong one when they arrive.
The booking lives somewhere else
Appointments are taken in a dedicated salon system. The website and the advertising have to hand over to it cleanly, or the booking is lost at the last step.
What we built.
Described by what it does for the business. How it is put together is a conversation we are happy to have, but it is not what this page is for.
Built around the gallery
The site is organized so the salon's own work is what a visitor sees, by service, rather than stock photography of somebody else's.
Advertising split by location
Each branch is advertised to its own area and sends people to its own booking, so the two do not compete for the same person or send them across town.
Creative made for the platform it runs on
Short vertical video for one platform, stills and carousels for another, instead of the same asset pushed everywhere.
The results
What is different about the way this business runs now.
- A visitor sees the salon's actual work, by service, before deciding to book.
- Each location advertises to its own area and books into its own calendar.
- The hand-off from ad to booking system is one step, not a search for how to book.
- Creative suits the platform it appears on rather than being reused across all of them.
For work that is judged by eye, the job is to show it and then get out of the way of the booking.
Other work like this
Is something in your business working like this?
Describe what is taking the time, and we will tell you whether it is worth automating, including when the answer is no.